Michael Field provides consulting services for businesses ranging from start-ups to multinational corporations. The consultancy is primarily focussed on servicing clients in the Sydney metropolitan area and also services a growing number of national and international clients. Consultancy services can be tailored to suit your requirements including one-on-one consulting or group facilitation.

Michael regularly consults on;

Strategy Market research and analysis Market segmentation Competitive analysis Product development and testing Development of the value proposition Channel and distribution strategies Marketing planning

Strategy

Michael’s facilitation style rigorously examines the key drivers behind business success and formulates them into a workable action plan.

“Gaining clarity around strategic objectives is the most important activity that a business can undertake. Knowing what it is that your business wants to achieve and why, is the key to driving sustainable business growth.

Clear strategy ensures effective decision making and makes determining the how a less daunting task. When the strategy is clear, the how becomes self evident.” Michael Field

Market research and analysis

Both traditional and non-traditional market research methodologies are employed to uncover customer attitudes, aspirations and opportunities.

Market segmentation

Michael is passionate about market segmentation. He believes that deeply engaging with customer’s needs and values is the key to guiding effective business decisions.

Detailed market research and customer analysis identifies customers with common needs and groups them together to achieve effective and efficient communication outcomes.

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Competitive analysis

Extensive analysis of the competitive landscape uncovers existing and emerging competitors and identifies areas of weakness and opportunity. This process is taken in conjunction with a rigorous review of current and proposed product/service bundles including pricing analysis.

Product development and testing

After analysis is complete a robust product development framework is implemented to test new product/service initiatives against customer needs.

Development of the value proposition

The development and articulation of the value proposition ensures clarity of the competitive advantage and a deep understanding of the value drivers.

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Channel and distribution strategies

A thorough review of existing distribution channels is conducted with a view to exploring more efficient channels including digital distribution strategies.

Marketing planning

The final stage is mobilising the strategic marketing plan into an action plan that positions the organisation competitively for future growth and success.

To enquire about consultancy services, please contact Michael by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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