This week I had the pleasure of co-presenting Social Media Club Sydney’s using LinkedIn to build your business and your professional brand alongside Clifford Rosenberg, Managing Director of LinkedIn Australia and New Zealand.

Apart from being a privilege to share the speaking platform with someone as notable as Cliff, I wondered what I could possibly share with an audience full of leading lights on social media in the market.

So I made it personal. I put together a presentation outlining how I’ve established my profile and grown my consultancy business by a combination of careful strategy and the use of just some of the powerful features within LinkedIn.

Below is a summary of the presentation along with additional information I didn’t have the chance to share with you on the night.

I look forward to your thoughts!

MF