Posts by Michael Field
Social Media #Fail
What is the current obsession with failure? Why is #fail such a popular social media meme? How come so many people are happy to ‘stacks-on’ or ‘dog pile’ when someone makes a mistake online? What possesses trolls to deliberately seek people out and antagonise them? What possible satisfaction can anyone derive from just finding fault…
Read More‘Climbing Kilimanjaro’ Is More Than A Metaphor.
We have all sat through scores of strategy sessions and offsite planning days where the metaphor of ‘climbing Kilimanjaro’ is used to describe a business journey. It makes sense, right? After all, ‘a journey of a thousand miles begins with a single step’ – and lots of checkpoints along the way. It can be both…
Read MoreSmart Signage
This is a guest post by Hollie Azzopardi from Stolen Quotes. Last Friday, we attended AIMIA’s Smart Signage Event – a forum exploring modern-day signage usage, including the use of interactive displays to enhance a brand, and the future of signage as technology progresses. If you’re thinking signage of the future is all about QR…
Read MoreIs your small business ‘Investor-Ready’?
I am inspired by the energy, passion and commitment of business owners. I meet many who are looking to take their business to the next level. They want more, but they are not quite sure how to get there. Many are seeking investors in the belief it will help them get there, or at least…
Read MoreHow prepared is your business to meet its growth targets?
As a consulting firm that specialises in strategy + implementation to achieve growth, we have the privilege of working with amazing companies led by incredibly driven and talented people. When great leaders set ambitious growth targets, they acknowledge the scale of work that is in front of them. They don’t fall into the trap of…
Read MoreRules of Engagement
We find ourselves in an increasingly fragmented working environment with global, mobile and virtual teams becoming the norm. Organisational culture is fluid and can be hard to define. Yet we are incredibly connected at the same time with email, SMS, social media, smartphones and iPads. So what can we do as business leaders to provide…
Read MoreSeasons Greetings from the team at Michael Field
To our valued clients, suppliers, friends and associates, Thank you for your support and friendship in 2011. We have had a fantastic year and thoroughly enjoyed working with you and your organisation. Thanks to your continued support, our business has grown from strength to strength with the launch of two new divisions: Guns For Hire…
Read MoreDo You Have Time?
Recently a friend posted a desperate request on Facebook for ‘more hours in the day’. “If anyone has worked out how to fit another 4 to 5 hours in every day can you let me know,” she pleaded. This really struck a chord with me as I often find myself muttering the same thing: “Where am…
Read MoreSecrets of Successful Networking
Networking can be a dirty word. It can conjure up pictures of nightmare scenarios: Lots of people standing in a room and nobody knows each other. Awkward! … or A room full of squawking self-promoters frisbee-ing out their business cards like samurai stars. Of course it isn’t always that bad, and many of us have…
Read MoreSharing a Coke with a mate or drowning in the bubbles of narcissism?
Coke has recently launched a new marketing campaign in Australia encouraging you to ‘Get Together and Share a Coke.’ The campaign kicked-off with personalized name labels on Coke bottles. See http://www.shareacoke.com.au. Coke has utilised an age-old marketing strategy of personalisation. It positions the campaign as being about sharing with your friends. In reality, the human…
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