Blog

Social Media #Fail

Michael Field | September 10, 2012

What is the current obsession with failure? Why is #fail such a popular social media meme? How come so many people are happy to ‘stacks-on’ or ‘dog pile’ when someone makes a mistake online? What possesses trolls to deliberately seek people out and antagonise them?…

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‘Climbing Kilimanjaro’ Is More Than A Metaphor.

Michael Field | August 7, 2012

We have all sat through scores of strategy sessions and offsite planning days where the metaphor of ‘climbing Kilimanjaro’ is used to describe a business journey. It makes sense, right? After all, ‘a journey of a thousand miles begins with a single step’ – and…

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Smart Signage

Michael Field | July 25, 2012

This is a guest post by Hollie Azzopardi from Stolen Quotes. Last Friday, we attended AIMIA’s Smart Signage Event – a forum exploring modern-day signage usage, including the use of interactive displays to enhance a brand, and the future of signage as technology progresses. If…

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Is your small business ‘Investor-Ready’?

Michael Field | July 9, 2012

I am inspired by the energy, passion and commitment of business owners. I meet many who are looking to take their business to the next level. They want more, but they are not quite sure how to get there. Many are seeking investors in the…

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Rules of Engagement

Michael Field | February 8, 2012

We find ourselves in an increasingly fragmented working environment with global, mobile and virtual teams becoming the norm. Organisational culture is fluid and can be hard to define. Yet we are incredibly connected at the same time with email, SMS, social media, smartphones and iPads….

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Seasons Greetings from the team at Michael Field

Michael Field | December 22, 2011

To our valued clients, suppliers, friends and associates, Thank you for your support and friendship in 2011. We have had a fantastic year and thoroughly enjoyed working with you and your organisation. Thanks to your continued support, our business has grown from strength to strength…

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Do You Have Time?

Michael Field | December 7, 2011

Recently a friend posted a desperate request on Facebook  for ‘more hours in the day’. “If anyone has worked out how to fit another 4 to 5 hours in every day can you let me know,” she pleaded. This really struck a chord with me as…

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Secrets of Successful Networking

Michael Field | November 23, 2011

Networking can be a dirty word. It can conjure up pictures of nightmare scenarios: Lots of people standing in a room and nobody knows each other. Awkward! … or A room full of squawking self-promoters frisbee-ing out their business cards like samurai stars. Of course…

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Sharing a Coke with a mate or drowning in the bubbles of narcissism?

Michael Field | October 27, 2011

Coke has recently launched a new marketing campaign in Australia encouraging you to ‘Get Together and Share a Coke.’ The campaign kicked-off with personalized name labels on Coke bottles. See http://www.shareacoke.com.au. Coke has utilised an age-old marketing strategy of personalisation. It positions the campaign as…

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What effect will the new LinkedIn features for job seekers have on professional recruiters?

Michael Field | September 16, 2011

Recently LinkedIn introduced a new plug-in, enabling automatic job applications at the click of a button. The new Apply with LinkedIn plug-in, when added to a company’s website, allows prospective candidates to instantly submit their LinkedIn profile to the potential employer. CEO of LinkedIn, Jeff…

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Black Dog Rides on the wave of Social Media

Michael Field | September 1, 2011

Image: Angry Anderson & Michael Field at the Black Dog Ride farewell breakfast, hosted by Hills Motorcycles. Recently, I blogged about social media for social change. This post reports on the results of a social cause I became aware of through social media and successfully…

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Social Media- A Waste of Time?

Michael Field | July 19, 2011

Social Media is a waste of time. Why? Well, as the famous saying goes “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The same is true for social media. There are so many experts convincing business…

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Social Media – hard to get good help?

Michael Field | July 5, 2011

It’s hard to ignore the explosion of social media and its impact on business. For example, LinkedIn Australia now has >2million members with a new member joining every second. Many businesses are grappling with questions such as: How can we capitalise on the growth and…

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Black Dog Ride- Social Media for Social Change

Michael Field | June 17, 2011

Just recently I signed up to join the Black Dog Ride– an initiative to help raise awareness of, and money for, depression, particularly among men. In August, a bunch of us are embarking on a week long motorbike ride to the Red Centre- all in the…

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Getting the most out of LinkedIn- a BNet Podcast

Michael Field | April 21, 2011

LinkedIn Australia reached an impressive milestone recently, clocking up more than 2 million Australian members. Last week, I was interviewed by Phil Dobbie from BNet on how to ‘get more’ out of LinkedIn. Cliff Rosenberg, Managing Director for LinkedIn Australia and New Zealand, and Tara Cheesman , Executive…

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2 Million Reasons to get Linked In

Michael Field | April 14, 2011

Congratulations must go to LinkedIn today, who have surpassed two million members across Australia. This milestone is significant for the local LinkedIn Australia team, as described by Cliff Rosenberg, Managing Director for LinkedIn in Australia and New Zealand: “Since we established local operations, we have…

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What Dr Suess can teach us about Search Engine Optimisation

Michael Field | April 7, 2011

Who remembers escaping into the imaginary, nonsensical world of Dr Suess when they were young? As a child, I spent much of my time in my imagination- and one of my favourite book series that encouraged this was the Dr Suess classics- like Green Eggs…

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Thinking of starting your own LinkedIn group?

Michael Field | April 5, 2011

A LinkedIn group can be a great way to build a community of people with similar interests.  As group management requires a great deal of energy and commitment, before you start your own group, consider the following: · Check if there’s already a similar group…

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100 million members on LinkedIn – Time to get on board!

Michael Field | March 25, 2011

LinkedIn is celebrating their 100 millionth member worldwide. This milestone means there has been a steady growth of roughly one million new LinkedIn members every week- which amounts to one professional joining the site at least every second! LinkedIn CEO, Jeff Weiner, said “We’re making…

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LinkedIn Groups – How to harness the power of LinkedIn groups to grow your business

Michael Field | March 22, 2011

As an active user of LinkedIn, I find LinkedIn Groups to be one of the most powerful ways to connect with peers, industry experts, prospective clients, suppliers and new recruits. For the purposes of this post, the focus is on business growth and connecting with…

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What is LinkedIn and how can I effectively use it to advance my business?

Michael Field | March 22, 2011

For most people, LinkedIn is used as an online CV, online address book or a research tool on companies and individuals. Others join groups, post articles, or publish status updates across multiple platforms- such as Twitter, Facebook and LinkedIn. But it’s simply not enough if…

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National Trust of Queensland

Michael Field | March 15, 2011

St Andrew’s Anglican Parish of South Brisbane Organ Restoration. One of Brisbane’s premier and most historic pipe organs is being restored. The 1884 JW Walker organ has been a major part of the Brisbane community for over 120 years. Michael is providing marketing and fundraising advice to…

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Save the Children

Michael Field | March 15, 2011

Save the Children fights for children’s rights and delivers immediate and lasting improvements to children’s lives worldwide. Michael is a former Non Executive Director of Save the Children Victoria and former New South Wales council member. For more information, go to www.savethechildren.org.au

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Exciting new LinkedIn tools

Michael Field | March 15, 2011

On March 11, 2011, LinkedIn introduced two new innovative tools for professionals to ‘stay ahead of their game’. The tools were created to enable LinkedIn users to selectively search for relevant news and information that matters to them and/or their business. 1. LinkedIn Signal LinkedIn…

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