Craig Guilfoyle – Managing Director, Rainbow Filter Services

The RFS board engaged the services of Michael Field Strategic Marketing Consultants to identify and develop a new brand that reflects the business customer focus, its value propositions and being aligned to its strategic direction of becoming a national business. Michael and his staff have conducted a thorough quantitative review of our industry. As an outcome of Michaels rigour, quantified evidence and creative flair the RFS board have been very comfortable to embrace the new brand name. I fully endorse Michael Field Strategic Marketing Consultants for their broad skill of client engagement, industry analysis through to highly effective and tactical marketing strategies.